History of Fashion Show
Way before in the 1800s fashion dolls & miniature versions of the garment designs were created using paper or sewn to present the customers with an idea of how the garment would look.
From the late 1800s ,Fashion Designer Charles Frederick Worth , introduced the term “salon shows” by showcasing his designs to the elite clientele in Paris & perhaps was the first one to employ models to represent or showcase his designs on them. Followed by the private events in European cities like Paris, soon the term “fashion parade “ was introduced, while still remaining exclusive for members only; were focused more on the process of selling the garment.
Under the guidance of Paul Poiret and Lucile (Lady Duff-Gordon) the fashion shows we know today where the guests are invited strategically and are covered with media and PR turned fashion shows and events into social yet creative and first -rate experience.
Digital Fashion Show 2020 : Gender Neutral (London Fashion Week 2020)
In a time of crises & Pandemic due to COVID -19 fashion industry is envisioning new ways to communicate the idea of staging runway shows, instead of giving up hope.
A new version of London Fashion Week will be held on June 12 to June 14, 2020 as declared previously for Men’s Fashion Week but instead of regular shows the Fashion Week will be entirely digital, will be updated exclusively on londonfashionweek.co.uk.
To help connect brands with retailers, LFW digital platform will also contain virtual showrooms as per a release .
“London Fashion Week’s digital imprint will also be gender-agnostic, enabling menswear, womenswear, and genderless labels to particiapte.”
Future & Sustainability
On April 15,2020 Balmain’s Olivier Rousteing, Chloé’s Natacha Ramsay-Levi, Cedric Charbit of Balenciaga with Vogue Runway’s Nicole Phelps on Zoom and discussed the Future of the Fashion Show where they talked about the future of Runway and possibilities & expectations both digitally and in a physical world.
Each season the designers have about 600 guests to experience its Runway at Paris Fashion Week. According to sources, Over 8000 people watch it live on YouTube ,and 60,000 watch on Instagram, and 300,000 discuss the shows on Twitter. “If you combine this all together with the replays [of the streams], we have an audience of over 10 million viewers,” Charbit said.source:vogue.com
In future both digital and physical experiences could live in harmony post covid pandemic with reference to the collaboration of digital artists on creating spectacular virtual realities.
They also spoke about how it’s no longer a wishful thinking where fashion and technology
could be in sync.
“We now need to inject tech into how we convey message to people, even in the showroom, even in the fashion shows themselves,” said Charbit vogue.com
“Before people were clapping, now people are Instagramming, which is another kind of emotion”.- Rousteing
From a Sustainability point their idea of creating a better tomorrow is to have control on wastage because in the world of fashion where the trends are dated more quickly than the next show, raw materials could be either recycled or reused for creating a sustainable planet .
Ramsay-Levi added: “I think houses have the opportunity to stop, think, and make concrete proposals for a new business.… Buying is not a meaningless act. It’s an act of being a part of a community.… I know the next product I will buy is something that has to be relevant.”
The creative director and team of Balenciaga have issued his design team to have their own environmental road map for 2020 and 2021!