Milestone For Sabyasachi Mukherjee : From Brick & Mortar to Virtual Reality.

‘In 20 years my clothes could not go to Bergdorf, but in two years my jewellery is going there’- Sabyasachi mukherjee

Photo Credit Tarun Khilwal

When we think about Sabyasachi Mukherjee’s state-of-art couture, jewellery , and his flagship store one might usually go back in time to the era of Nizams & mughals.

Mughal jewelry was one of the best endowed in all of the Indian history. Jewelry was a

reflection of amalgamated style of Islamic and Hindi artistry. The women used to wear nose rings, earrings, necklaces, belts, bangles and anklets . The talent and

craftsmanship of the artists along with wealthy and active class of patrons is also responsible in shaping the Mughal jewelry.

The royals wore the most beautiful and expensive clothes made from the finest raw materials such as silks, velvets, and muslins, brocades.

 Pure Gold threads, using the most expensive rubies and emeralds sewed these robes.

At that time men used to wear long robes and coats. Akbar had around 1000 or more robes for himself especially tailored for one season.

Photo Credit Tarun Khilwal

Similarly, In the 21st century, atelier Sabyasachi Mukherjee got the lavish mughal era back.If you look at Sabyasachi's clothes and Jewellery closely one could easily see how immaculately and in detail each and every piece of his garment and jewellery has been made.

 His exquisite one of a kind jewellery and couture, can be passed onto future generations .

Photo Credit Tarun Khilwal

Today Sabyasachi is just not a label but is a pioneer in his respective industry and has inspired lots of younger generations all across the globe. 

Photo Credit Tarun Khilwal

Sabyasachi  has dedicated two decades of his life to his work & gained worldwide recognition and success.

Sabyasachi X Bergdorf Goodman

This year Sabyasachi, was contacted by one of his friends from Bergdorf Goodman, in New York to showcase his Jewellery collection at their luxury department store. Bergdorf Goodman New York , like Harrods of London,  celebrates brands rooted in craftsmanship and innovation. A proud new addition to the department store's featured jewelry brands, Bergdorf welcomed the exclusive launch of Calcutta-based jewelry designer Sabyasachi Mukherjee, who debuted a 65-piece Haute Joaillerie collection featuring all one-of-a-kind pieces. Celebrated with a festive cocktail party and intimate dinner at BG Restaurant, notable socials, tastemakers and mavericks of the jewelry industry gathered to honor this fitting collaboration. From the vibrant florals to draped marigold garlands, the evening was a

true reflection of the Sabyasachi Mukherjee brand

and the stunning jewelry now featured

at Bergdorf Goodman. 

Sabyasachi Jewellery

Gemstones are extremely delicate and so they are handcrafted carefully and are  given a shape so that they could be placed around the pure gold. The precious rainbow - hued stones, strong inspiration from his roots- Bengal and nizam & mughal era  plays a significant role in producing Sabyasachi jewellery.“The 1920s in Calcutta was strong, vibrant, opinionated, and electric. It was a time of writers, poets, artists, and political leaders diverging and converging in dissent about New India,” wrote the brand about its latest collection on Facebook. “European in flavour with a strong nod towards heritage and Mughal history, Bengal Royale is primarily made of rose cut diamonds with a smattering of emeralds, rubies, and pearls.”

On a good note, Sabyasachi Jewellery made sales through a series of Zoom calls, FaceTime calls at midnight from Calcutta to New York City, on the first day Bergdorf Goodman resumed its service inspite of the covid-19 pandemic.The world of virtual reality has taken a front seat and how. Sabyasachi has always been way ahead of its time, with his old world charm victorian cum Mughal era inspired couture and jewellery to the reality of today he is unstoppable!

By this, we can conclude that when a customer comes to buy a luxury product, they don't just buy because of its price value alone but they invest in the brand value, its history, exclusivity, inspiration and its sustainability.After the pandemic, the market for luxury goods will change drastically, the consumer behaviour will depend on the needs and not wants . Exclusive services, virtual appointments and detail in everything will matter the most. Trends will not be followed because trends will not sustain so, the functionality and sustainability would remain and will be opted by the generations to come.

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